Video marketing for your business is no longer limited to creating a single video and posting it in one place. Today, it’s about leveraging your video content in as many of your marketing efforts as possible. This means taking advantage of multiple video assets that can be reused along the customer journey to maximize visibility, strengthen relationships, and generate more sales.
To maximize the impact of your video content, the first step is to review your video marketing strategy and determine which stage of the sales funnel you are trying to improve. Depending on the goal, you can use your video in a variety of ways, such as to reach a wider audience, engage with visitors on your website, or educate prospects in your emails.
We have compiled a list of 20 places you can post your videos to increase viewership, build brand awareness, and boost business. Check out the list for more information on how to get your video content out into the world.
Where to Post a Video Regardless of Your Goal
Adding video content to your website and social media accounts is a great way to increase SEO, product comprehension, and sales. It also helps to capture the attention of potential customers, as 60% of consumers who made a purchase from a brand found out about them on social media. Additionally, 83% of marketers say video has increased dwell time on their website.
Tips for Attracting More Visitors Through Video Posting
TikTok is one of the most popular social media platforms right now, with over 1 billion active users. For businesses, this is a great opportunity to reach out to potential customers and build up their brand. To really take advantage of TikTok, companies need to create engaging content that speaks to the platform’s community. Additionally, businesses can post videos on Facebook and Instagram to engage with their existing followers. Tumblr and Twitter can also be used to attract viewers with short gifs and memes, hashtags, and popular tags. Lastly, businesses can post professional videos to their Yelp business listing to stand out and attract more customers.
Reddit is a website with millions of users and an array of niche communities known as subreddits. Submitting your video to the basic video subreddit as well as any industry-specific subreddits that relate to your topic is a great way to reach a wider audience. However, it’s important to be an active member of the reddit community and regularly contribute to it, rather than just posting a video and expecting immediate viewership.
Posting a video on TripAdvisor is beneficial for businesses with physical locations such as restaurants, bars, and other attractions. Doing this helps to attract tourists, business travelers, and locals who are looking for new experiences.
Dailymotion is a video sharing platform based in France that allows people to upload, search, and view videos by tags, categories, channels, or user-created groups. Posting your video content on this website is a great way to target different audiences than those found on YouTube or other social media sites.
Imgur is a great site for hosting your video or GIF content, as posting to Imgur can help to increase virality, similar to what Reddit can do. Uploading your videos as public, rather than private, allows them to appear to the entire Imgur community.
LiveLeak is a video sharing website primarily used for videos related to politics, war, and world events, but users can post any content they choose. Using this platform is another great way to spread your video content to new audiences.
Mix stands as the successor to the now defunct StumbleUpon. Content is organized by interests and users can create their own collections similar to Pinterest or Tumblr boards. Creating public collections and posting links to your videos is a great way to take advantage of this platform.
Do You Want To Engage More Followers? Here Is Where To Post.
YouTube is an incredibly popular platform for video content. With its search engine and social media capabilities, you can attract new viewers to your channel by running ads and posting videos regularly. Consider scheduling weekly or bi-monthly uploads and using tags to draw attention to your videos.
LinkedIn is another great platform for video content. You can reach more of your contacts by embedding your video directly on the platform instead of posting external links. Additionally, you can use LinkedIn groups to build a network of potential customers or brand partnerships by interacting with the group and posting videos that provide value rather than focusing on promotion.
Vimeo is a user-friendly video hosting platform that puts an emphasis on creativity and high-quality productions. With Vimeo, it’s best to post your best videos to engage with other creators and users on the platform who may appreciate the artistic merits of your content.
Where To Use Video Content to Grow Your Prospect Pool
Are you looking for ways to make the most of your video content? Video is one of the most powerful tools in any marketer’s toolkit and with the right strategy, can drive significant sales conversions. Here are five great places to consider publishing your video to reach your target audience.
Email marketing is still one of the strongest drivers of sales conversions because you’re marketing to leads that have already been attracted and engaged. Use your video content in your email marketing to provide more value and convince your customers to say yes.
Instagram Stories – Instagram stories are great for nurturing relationships with current followers. This is a great place to preview a video, share it in micro-snippets, or share daily video content.
Posting a video on Pinterest as part of a curated content board is useful for nurturing your audience, especially if your brand or product fits the demographics that use Pinterest. You can even ask followers to re-pin your video to their own boards.
Including your video as part of a public branded blog on Medium is a great way to nurture readers and add value, while attracting new audiences. Embedding video in your blog is a great tool to get both the blog and the video seen by more people.
If your video is a how-to guide or tutorial, you may be able to share it effectively on Instructables. Only certain types of content are acceptable on the site, but if yours fits, it’s a great way to show your video to an interested audience and help nurture more would-be buyers into customers.
These are just a few of the many places you can publish your video. Experiment with each and find what works best for you and your target audience.